If you find the #ProntoGlam bike you should not only post an image on social media using the hashtag, but I believe you are also legally obligated to sing Christina Aguilera’s 2010 song “Glam” while riding it.
The special bike is the latest “unicorn” bike promotion, a one-of-a-kind Pronto bike among 500 identical green bikes. Though riding the special Pride-themed bike assures that you will look awesome, post a photo to Twitter, Instagram or Facebook using the hashtag #ProntoGlam and you will also get a chance at winning a prize.
“Better be ready for your photo op. Step in the light for your perfect close up. Let’s get glam.” – Christina Aguilera, “Glam” 2010
Lights, Camera, #ProntoGlam!
We’ve been riding proud since 2014, but—this June—Pronto is getting even more glamorous than usual. In celebration of Pride Month and the long-awaited sparkle of summer, we’re releasing one limited edition glitter bike called #ProntoGlam. From June 1 – 30, ride in style and leave a little sparkle wherever you go.
THE GAME
Step 1: Catch #ProntoGlam!
Follow the glitter glam road, and find the most fabulous bike in the fleet. It might be glimmering at a station or cruising around town. When you see it: point, smile, wave, soak up the sparkle, and…Step 2: Take a photo!
In the wise words of Madonna, “Don’t just stand there, let’s get to it. Strike a pose, there’s nothing to it.” Show Seattle that you can shine bright (like a diamond) by posting a picture to Facebook, Twitter, or Instagram with the hashtag #ProntoGlam. Make sure your profile is public so our team can see when you’ve posted. Great creative and…Step 3: Cross your fingers!
We’ll be giving away some seriously awesome prizes every week. We’re looking for fun and interesting photos, and we’ll choose 15 winners throughout the month. Winners will be notified on the social network that they post.
New stations
There are two new Pronto stations! One is in Yesler Terrace and one is in the Denny Triangle. (UPDATE: The Terry/Stewart station is held up by construction, but should be running “in the next couple weeks,” says Pronto)
Comments
7 responses to “Pronto releases one sparkly Pride bike + Two new stations”
I wish Pronto had added a new station at 12th Ave S and S Jackson St instead. I requested one for that location using Pronto’s station suggestion site. Two others have made the same request. No-one has requested a station at 12th and E Yesler. I don’t understand why they made that decision. IMO 12th and Jackson is a lot more convenient destination, especially from Chinatown. You would be able to walk to places like Viet Wah, Hao Hao and several eateries around the intersection easily. What is there around 12th and Yesler?
The station is sponsored by the apartment building it is next to. Pronto is at this point primarily sponsor driven, the reason we haven’t seen expansion into Fremont and Ballard.
City grants should help Pronto expand into the CD where it might have not been financially sensible to do so.
The other new station is a Seattle Children’s-sponsored station to go with their new “parklet”.
It is remarkable to note that there are no Pronto stations on the Broadway bikeway.
Agreed, Ryan! There’s a perfect spot at Broadway/Pine in the buffer space before the car parking starts in front of Blick.
And yeah, the best and fastest way to get Pronto to Fremont would be for a major employer/land owner (Google? Adobe? Brooks? Fremont Dock Co?) to take the lead and sponsor a series of stations. This would also be absolutely amazing advertising, showing real community investment and engagement. Don’t you want to be the company that brings bike share to Fremont?
This would also free up the city to focus investment in stations in neighborhoods that don’t have such wealth of employers (North Beacon Hill and the CD, for example) and in connecting the system.
And maybe Salmon Bay Sand & Gravel and Ballard Oil would want to invest to bring bike stations to Ballard!
Yes, the Ballard/Fremont are does seem to be a needed area for future Pronto expansion (though I fully support expanding into lower-income neighborhoods first). If I had an Instagram account I would start the hashtag #ProntosGoneWild to see where the bikes are furthest from their bases. I regularly see them on Gilman in Magnolia, In the Westlake parking lot, and near the Ballard locks. The other day I even saw two guys pushing Prontos up the big hill into Discovery Park. Maybe they don’t know how the program works or they just wanted a bike. Either way, props for getting out there.
[…] They tried 14 promotional campaigns in year one, giving them insight into where to focus efforts this year (Pronto Week in late April was a smash hit, as was the #ProntoGlam unicorn bike). […]
[…] the bike share system’s popular Pride-themed “glam” bike in 2015, there is only one red-scaled #SalmonBike out of the 500 bikes in the fleet. If you find […]