To win Seattle’s latest app-based game, you have to NOT look at your phone while driving, obey the speed limit, and smooth out your starts and stops.
On one hand, it’s a game. But it’s also a way for people to get feedback on how they are driving, something you rarely get after passing the driver’s test at 16.
The app runs in the background, so you don’t really need to do anything other than download it and sign up. You can then periodically check in on how you are driving and see areas where you need to improve (but not while driving, of course, or you’ll lose points).
The app was first used in Boston, and the city saw app users measurably improve their driving after installing the app. Speeding was reduced by 35 percent, and distracted driving was reduced by 47 percent.
The app also includes rewards for biking and taking the bus, which are the actual safest ways to drive.
Of course, the app only works on people who use it. And who knows how many of the behavior changes will stick for the long term? But it’s good to see street safety efforts aimed at the activity that holds the lion’s share of responsibility for preventing injuries and deaths.
More details from the SDOT Blog: (more…)