I took a ride on what could be one of Seattle’s next bike share bikes and made it up one of downtown’s steepest hills.
It was a Bluegogo bike, one of at least two companies actively pursuing Seattle as one of the first major U.S. markets to launch a low-cost, app-connected, stationless bike share service.
We broke the story late last week about Bluegogo and Spin eyeing a Seattle launch in the very near future. How near? Bluegogo has thousands of bikes in storage in the Bay Area right now (UPDATE: Bluegogo requested I not list how many thousands), said Anthony Desnick, who works on strategy and expansion for Bluegogo. 3,000 of them are earmarked for Seattle. That’s six times as many bikes as Pronto.
But because stationless bike share is such a new concept, Seattle does not even have a permit these companies can buy for their bikes, let alone a set of rules for how they can operate. Both companies have expressed a desire for the city to create these rules soon, saying they can have bikes in operation on Seattle streets this summer.
If the city delays, however, another company could choose to launch without permits, following the “ask for forgiveness” business model that Uber used when it first launched. Companies are eager to gain market share ahead of the competition, and that means getting on the ground first.
But before getting too far into the weeds about market share and city regulations, perhaps you all want to know: How are the bikes?
Desnick invited me to take one of the company’s bikes for a spin downtown Monday. (more…)