Cascade Bicycle Club’s annual Commute Challenge has been a great and simple web tool to help motivate people to develop a habit of biking to work. People can organize commute teams at their workplaces to encourage people to give bike commuting a try and to motivate team members to keep it up all May. Because once you get in the habit of biking to work, you won’t want to get to work any other way.
But there’s one glaring problem: It leaves out the estimated 80 percent of bike trips that are not commute trips. And what about people who are unemployed or full-time parents? Could the challenge also be used to encourage people to bike to grocery store or to the park?
Well, that’s what Cascade Bicycle Club is hoping for. The Bike Month Commute Challenge is now simply the Bike Month Challenge. (more…)