Puget Sound Bike Share announced the name, look and major sponsor of the system set to launch this fall. Alaska Airlines will have branding on the first 500 Pronto! Emerald City Cycle Share bikes, which make up the initial launch in the U District, South Lake Union, Capitol Hill, Eastlake and the downtown neighborhoods.
“Will they be available at the airport?” asked one person sporting an Alaska Airlines shirt to laughs (No).
Alaska Airlines will contribute $2.5 million of five years to support the program.
“I made one call, and they said, let us know how to do it,” said Mayor Ed Murray of his role in helping to find the system a sponsor, a goal he set shortly after taking office.
“For just $8 a day, someone can ride a bicycle,” Murray said. “There is an equity issue here.”
Brad Tilden, CEO of Alaska Airlines, was excited to see so many people attend the launch celebration.
“This is a lot more people to show than we get to show up when we announce a new route or even a new order from Boeing,” he said. (more…)