Tag: ofo

In story after story about ofo, writers trained to capitalize company names write “Ofo.” But there’s a reason to type the name in all lowercase letters: The typography looks a bit like someone riding a bike. ofo This is part of the $2 billion company’s global strategy, a name that transcends language much like the…

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Global bike share giant ofo has received its permit from Seattle and will launch 1,000 of its yellow bikes Thursday. Seattle is the company’s first U.S. city, joining Spin and LimeBike on Seattle streets and expanding the city’s $1 free-floating bike count by another 50 percent. Like with the other companies, you will need a…

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